About

Our brand draws inspiration from the history and memory of the North African diaspora.
We create clothing that pays homage to the stories of our parents and grandparents, their journeys, their sacrifices, their work and their resilience.

Each piece is conceived as a symbol of identity, transmission, and cultural pride. We use clothing as a medium to tell stories too often forgotten, to bring powerful figures back into the spotlight, and to affirm a living heritage.

The language of flowers is part of this narrative.
Each flower becomes a memory, a story, a fragment of recollection. They carry the stories of those who came before us: their hopes, their hardships, their dignity, and their quiet strength. Flowers are not merely decorative. They are symbols of legacy and resilience.

Between contemporary streetwear and cultural inspirations, our goal is to offer committed creations that carry meaning and are connected to today's realities.

It's not just a brand. It's a memory to wear.